Shop By Make

Shop By Price

Shop By Discount

Shop By Type

Other Categories

Vehicles In Stock



To many drivers, products produced by the Toyota Motor Corporation are symbols of reliability and function following form. When thinking of a Toyota, they think of simple lines and a vehicle that will last long past the 100,000 km mark. The Toyota Land Cruiser Prado breaks the traditional Toyota mould by offering complex styling with the luxury that buyers would expect from BMW and Volkswagen SUVs. The Prado outshines both automakers by having the reliability that owner's expect from a Toyota.

Why do customers typically buy this vehicle? Reliability, utilitarian purposes, luxurious features, and it’s sporty.
Sales Manager


The Toyota Land Cruiser Prado has been in production since 1984. It was introduced as a replacement for an existing Toyota Land Cruiser, the LJ71G it was also named Land Cruiser Wagon, which was a light-bodied unit with few creature comforts or options. The Prado was introduced as a smaller option within the Toyota Land Cruiser lineup, yet has many of the same luxury options that can be found in the full-sized versions. The Prado is available in nearly every global market, except North America. For the North American market, the Prado is rebadged as the Toyota 4Runner in its basic trim packages or as the Lexus GX470 in the most luxurious trim levels.

The history of the Toyota Land Cruiser Prado began with the LJ71G in 1984, warranting a mention of that model before discussing the Prado. The LJ71G, known as the J70 outside of Japan, was the light-duty offering within the J70 line. It was a short-bodied hard-top with a soft-top option. It is often associated with models such as the Land Cruiser, Land Cruiser II, and the Bundera. The J70 version offered buyers engine options: a 2366cc 22R petrol (foreign version), or a 2446cc 2L-T turbo diesel. These were the same engines offered in the Toyota 4Runner of the era. The J70 developed and maintained a reputation as a hardworking, dependable utility vehicle with many uses.

First Generation (1990 - 1996)

The first generation of the Toyota Land Cruiser Prado, introduced to Japan in April of 1990, carried the same chassis designation as its predecessor the J70, causing some mild confusion among automotive laypeople. Further confusing some people, the J70 was offered in its original form in other markets, with the Prado being a Japan-only brand. Despite having the J70 designation, the Prado sported a redesigned front grille, fenders, and bonnet. The Prado featured a different headlamp design than the other vehicles within the Land Cruiser line. The Prado marked Toyota's first attempt to make the Land Cruiser line a more on-road vehicle as opposed to the rugged off-road image the entire line had at the time.

The first generation Prado still featured body-on-frame construction, giving it the ability to be used off-road. It was powered by the same 2446cc turbo-diesel found standard in its predecessor. The engine offered 95 bhp and 240 N-m of torque. It also featured electronic fuel injection and was paired to a four-speed automatic transmission. The Prado was fitted with a more on-road friendly ''shock absorber through spring'' front suspension and the driver could select the level of shock absorption with the touch of a button.

By 1993, the engine offerings had been changed to include a 2693cc 3RZ-FE petrol engine, a 2776cc 3L diesel, and a 2982cc 1KZ-T turbo-diesel featuring aluminum cylinder heads. The new 1KZ-T engine dramatically reduced NOx and soot emissions.

Second Generation (1996 - 2002)

The second generation of the Toyota Land Cruiser Prado was introduced in May of 1996. The new model, carrying the J90 designation, is a complete rework compared to the first gen models. The second generation marked the beginning of the Prado as a separate series from the Land Cruiser line.

The Prado is now offered as either a three-door short wheelbase or a five-door long wheelbase, but both versions are considered to be medium-duty trucks. Both versions of the Prado feature a new independent front suspension system that incorporates double wishbone and four-linked suspension. The Prado offers full-time 4WD as well. Other standard equipment includes ABS and a Field Monitor system that displays altitude, temperature, and atmospheric pressure. Original buyers could opt for a television display and an audio set.

At the beginning of the second generation, the Prado could be powered by two petrol engines: a 2693cc 3RZ-FE or a 3378cc V6 5VZ-FE or a 2982cc 1KZ-TE turbo-diesel. All were very competent engines, but many buyers preferred the 2982cc for its rugged ability to handle off-road jaunts should they occur.

Toyota updated the second generation Prado in 1999 to reflect changing laws. The updates were minor, being restricted to bumper-mounted fog lamps for the most part. In 2000, Toyota introduced the 2982cc Common Rail Diesel Injection 1KD-FTV engine to the Prado line as well as an optional engine immobilizer...the Prado had become quite popular with car thieves!

The entire Prado line was very popular, with many units selling well in Japan. These units were assigned the Japanese model codes, KD-KZJ95W, E-RZJ95W, and E-VZJ95W. Units with the model code KD-KZJ95W all fall within the TX trim line, but are powered by a 2982cc diesel engine. The engine could be paired to either a four-speed automatic or a five-speed manual transmission, but vehicles with this model code feature full-time 4WD.

The E-RZJ95W model code was assigned to Toyota Land Cruiser Prados powered by the 2693cc petrol engine and had five doors. The model code is limited to the TX family of trim options. All of these units featured a four-speed automatic transmission and could easily seat between five and eight passengers. A Prado with the E-RZJ95W designation will consistently meet its 7.9 km/l fuel efficiency rating.

A Prado with the E-VZJ95W designation may be equipped with either the TX of TZ trim level. They are all powered by a 3378cc petrol engine that is paired to a four-speed automatic transmission. All will seat up to eight passengers and have a fuel efficiency rating of 7.6 km/l.

TOYOTA LAND CRUISER Third Generation (2002 - 2009)
TOYOTA LAND CRUISER Third Generation (2002 - 2009)
“What type of customer typically buys this vehicle? Family, Sporty lifestyle, Corporate use.”

Third Generation (2002 - 2009)

The third generation of the Prado began to appear in 2002 alongside the remnants of the second generation. For the third generation, Toyota had decided to improve the front suspension to create a more car-like driving experience. The new Prado also featured a totally restyled body.

The LA-RZJ120W model code first appeared in October of 2002. It covered all units powered by the 2693cc, 3RR-FE engine and had full-time 4WD, allowing a fuel efficiency rating of 8.5 km/l.
The engine line-up was revamped to offer better fuel efficiency to meet stricter guidelines from the Ministry of Land, Infrastructure and Transport. The engine options included a 3378cc, V-6 5VZ-FE, (CBA-GRJ121W) the (1KD-FTV) turbo-diesel. The predilection of car thieves toward the Prado had become so common that the engine immobilizer was made standard equipment in many markets, a sure sign that the Prado is a well made, reliable, and popular model. In 2004, in response to changing governmental regulations, the 3RZ-FE engine was replaced by a 2694cc 2TR-FE engine and the 5VZ-FE engine was replaced by a 3955cc V6 1GR-FE engine. The 1KD-FTV turbo-diesel engine offers 170 bhp and 410 N-m of torque.

The third generation also features a short wheelbase version. The version, known as the J125, is only available as a three-door with two rows of seats, giving it a maximum passenger capacity of five. It features many of the same engines and trim options as the larger Prado with the exception of the 1KZ-TE engine.

Beginning in 2007, Japanese models are offered with optional G-BOOK and in six trim levels: GX, TX, TZ, TX Limited, TZG and TZ Limited. The top trim level, the TZ Limited offers front driver and passenger heated seats, heated exterior mirrors, adjustable air suspension, hill start assist control, downhill assist control, central differential lock, and an option engine heater.

Of particular interest are units carrying the CBA-TRJ120W model code. First appearing in August of 2004, this designation replaced the LA-RZJ120W model code for Prados with the TX family of trim. These units are still powered by a 2693cc engine and feature full-time 4WD. The engine has been upgraded to meet the required 2005 emissions standards for a 50% reduction set by the Ministry of Land, Infrastructure and Transport. This allows the third generation Prado to meet requirements for the low-emission vehicle certification system. The TX trim equipped Prado can transport between five and eight passengers comfortably. While passenger capacity has been increased, so has the fuel efficiency rating, now at 8.8 km/l. Please also view model code KN-KDJ120W, 2982 diesel (1KD-FTD).

TOYOTA LAND CRUISER Fourth Generation (2009 - Present)
TOYOTA LAND CRUISER Third Generation (2009 - Present)
“What vehicle(s) would I recommend as an alternative to this one? BMW X5, VW Touareg.”

Fourth Generation (2009 - Present)

The fourth generation of the Toyota Land Cruiser Prado has been available in most markets since October of 2009. It is available as either a three-door or five-door. This generation of the Prado offers advanced 4WD and a plethora of electronic and tech options. The 2009 Prado featured the first domestically adopted Kinetic dynamic suspension system (KDSS) in Japan. The new Prado also offers drivers more control over the ride quality through a ''multi-terrain'' selection switch. The Multi-Terrain monitoring system incorporates six camera positions so that a driver may view the road to the front and rear, as well as each side.

The engines in the fourth generation remain much the same as those offered at the end of the third generation. The base engine is still a 2693cc petrol variant that is mated to a four-speed automatic transmission. The higher trim levels feature a 3955cc petrol engine that is tied to a five-speed automatic transmission. Toyota opted to change the gear ratios and change points to allow for fuel efficiency ratings of 8.8 km/l or 8.2 km/l, depending on which engine a buyer opts for. Please view model codes CBA- TRJ150W, 2693cc Petrol (2TR-FE), Model code CBA-GRJ150W, 3955cc Petrol (1GR-FE), LDA-GDJ150W, 2754cc diesel engine (1GD-FTV).



The BE FORWARD Car Expert Recommends The Toyota Land Cruiser Prado

The BE FORWARD car expert gives the Toyota Land Cruiser Prado five stars out of five in every category except fuel economy, where it receives four stars. Despite a four-star rating for fuel economy, the Prado is well in-line with other models in this class such as the BMW X5 and the Volkswagen Touareg. The Prado is a comfortable and sumptuous offering that can easily accommodate a growing family, driver's who wish to take an occasional off-road jaunt, or a company looking for luxurious corporate transportation.

Style & Design - 9.8

The Toyota Land Cruiser Prado took the off-road community by storm when it was first introduced. Given its extreme diversion from the early J70 that it replaced, the Prado has come a long way from an off-road only option to become a mainstream vehicle that can be admired. The Prado now features class-leading style and top-of-the-line technology.

As with many Toyota products, the Prado focuses on driver and passenger safety. To that end, the Prado has undergone extensive testing and improvement through its generational evolutions. The result is a modern vehicle that receives top marks in every aspect of governmental crash tests, especially in front and side impact; and rollover testing.

Under the Hood - 9.8

The Toyota Motor Corporation has always focused on creating vehicles with engines and transmissions that will last a large portion of a buyer's lifetime. The aim is to provide a drivetrain that offers power, torque, and extensive reliability. The Prado excels in this department, lasting well past the 200,000 km mark, even under field conditions.

Even the most ardent detractor can not find a fault with the Toyota Land Cruiser Prado. Safety and dependability figures lead the industry, while fuel economy falls well within the norm for its class. Overall, the Prado is an excellent choice for the established family looking to move into the luxury SUV market or a company wishing to transport clients in style.