The brand name KIA means “rising out of Asia.” KIA Motors Corporation was founded in 1944 and it is the oldest manufacturer of motor vehicles in Korea. Kia is now a division of the Hyundai-Kia Automotive Group. It began to make motorcycles in 1957 and trucks in 1962. KIA established a partnership with Mazda in 1970 and Ford in 1986. Today KIA is a large company that produces 1.5 million vehicles a year.
Kia is best known for practical cars that appeal to a large number of people. Kia produces several family cars that are equipped with several convenient features. However, comfortable family driving is not all Kia produces, as the company also offers a newly broadened range of SUVs.
Kia has raised its profile in recent years with consistent improvements of vehicle reliability. The company has focused much more strongly on the improvement and craftsmanship of each model. With increased customer satisfaction in the last decade, the brand truly listens to its customers and has made progress to meet their customers' needs.
Some notably reliable Kia models include recent models of the compact crossover Kia Soul, and two of the SUVs from Kia's lineup, the Sportage SUV and the Sorento.